I found this case study reading to be both very informative and interesting. I've always thought of myself to being pretty keen to connoted messages in photographs along with the blatant denoted ones that I can easily distinguish, but this Telenor advertisement had some elements I missed that surprised me.
It's obvious that the blonde man on the phone is the main focus in the ad, but it was interesting to me of how much effort was put into making sure that everything and everyone surrounding the main model, Ali Zafar, was significantly minimized. From the fragmented faces to the chipped paint on the truck Zafar is riding in.
One part of the reading that really enticed me was the part where the text stated how celebrities and wealthy people are "reservoirs of 'character'", even if they haven't really done anything to gain that recognition. The exact same thing can be said in America's society today. There are people who love Kim Kardashian because of her "character", but the whole reason she became famous in the first place is because of her infamous sex tape. Then you see her in commercials promoting some weight loss product and they go flying off the shelves due to the power her fame and fortune has bought her.
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