Limits of advertisement

   I chose this article because we are still interacting with thousands of advertisements everyday and it is interesting to see what has changed and what hasn't. Toscani's Benetton advertising used photographs to send a message to the viewer. What I thought was really shocking was the type of images he used most of the time. He wanted there to be a shock factor when people saw his advertisements on a billboard, but many of his images were very controversial. His sweet images of children smiling turned into People dying form AIDS and girls being shunned. I think this a very good way to catch peoples attention and get more publicity, but I do not know if that is the kind of publicity you would want. Toscani did sell a lot of photographs from this shock factor, but I know that to take this route in the photography field he must have known that many companies would refuse to work with him afterwards. Toscani did however take down images when they were very sensitive to current events like refusing to put the images of the Zulu girl being shunned in The New Yorker. Overall he was extremely successful in getting his name out there, but it would be hard for me to become well known off such shocking images.