Photography can be manipulated, and should not be taken into account the truths of a culture or fashion. For the study of tourism and fashion, Malek Alloula writes about the exaggeration of the photographs taken for brochures, magazines and other advertisements.
For tourism, an example in the article is a couple adorned in Moroccan attire and placed in a setting of elaborate rugs. However, this is all a set, it was created and manipulated. This couple paid money to be showcased in the garments and smiled for a pretty picture. But this is not an actual documentation of the culture. This is rather what tourists want to see, they are paying for a scene that isn't real. As stated, "Tourism creates its own culture for consumption."
As for fashion, there is no clear cut of the clothing, rather it is how the figures are being represented. Gender plays a key role in fashion, leading to a sexually desiring photograph. But, this unhealthy obsession with the female and male body with fashion won't stop. Why? Because it sells.
Tourists are willing to pay for an unreal photograph so they can boast to friends and family, while fashion alters our perception by glamorizing the body. It's unfortunately of what we want, and what we are willing to pay for as consumers.
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