The primitive has long been a subject in art. During the 19th
century many painters depicted the primitive through the means of the female
nude. Delacroix’s painting Odalisque represents the female figure,
exposed and available, sexualized for the consumption of the European gaze. This
gaze of the male artist objectifies the female body as well as ‘the Other’ to
fulfill the European fantasy.
Well’s ‘Case Study: Tourism, Fashion and ‘the Other,’’
explores how photography functions in the representation of the exotic or
primitive. Wells explains how many
photographers were commissioned to capture the colonized people. These
photographs often translated into an “unequal relationship of power
between the white photographers and the colonized subject.” Through this, the
colonized person is no longer is an individual, but instead an object for the
European to consume. Wells
describes the way in which “French photographers constructed visions of
exotcisim which suited their own colonial fantasies and those of the European
consumers of thse images.” These photographs allow Europeans to “perceive their own superiority” in
which “Europe was defined as ‘the norm’ upon which all other cultures should be
judged.” The representation of
non-western cultures through art illustrates the way in which art and photography
can construct or distort reality.
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