After reading the case study
and looking at the image it was referring to, I was surprised to read how much
a simple advertisement can be analyzed. When looking at ads in magazines or
newspapers, I tend to only look at the product the ad is selling if it is pertinent
to me, and if so, is it successfully makes me want to buy the product. I only look at the denoted details in the ads,
not the connoted details. As a consumer,
I don’t feel that the connoted details are important. Pertaining to the ad the case study refers to,
you only get the connoted details if you are familiar with the famous man in
the middle. If not, it is a little more
difficult to read the ad as having social distinction and wealth. Yes, he is the only man whose face you can
fully see, but he is supposed to be the focus of the image. Why would you want to see everyones face if he
is the only important character?
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