The Dove Effect

What if there was a that law required companies to state if their images have been altered, photoshopped etc? How come cereal boxes have to state "enlarged to show texture" but cosmetic companies dont have to state "eyes enlarged and skin retouched(... to show...beauty?)" I can't help thinking this, but I guess it wouldn't really work, because it can be argued that all photography is "altered." We can talk for days about how self image is a huge problem in the United States and many young girls aren't aware that many of these photographs are retouched which only contributes to this problem. I think the solution lies in exactly what dove is doing, exposing the problem and dispersing the information to society in short clips like these.